About CatLaunch
Digital support, built on real business experience
About the owner
Catherine Bento-Collier
Web Designer & Developer | Founder of CATLAUNCH.io
I started CatLaunch because I got tired of watching small businesses get shortchanged.
I spent years running a small business of my own, so I know what it’s like to wear every hat, stretch every dollar, and need a website that actually works for you. When I went looking for help, I kept running into the same thing: big agencies pumping out the same template site for everyone and treating clients like a number on a spreadsheet.
I wanted to do it the other way around. So when you work with me, it’s just me, and I get to know you first. What you do, who your customers are, what’s been frustrating about your current site (or lack of one). Then I build something that fits.
I plan to keep working that way even if CatLaunch grows. Every client gets the same time and care, whether you’re my first or my fiftieth.
If that sounds like what you’ve been looking for, say hi. I’d love to hear about your project.
A cat with a place in space history
1963 | Space cat back alive
CatLaunch’s branding is inspired by Félicette, the first cat to go to space. She flew on a French rocket in 1963 and came back alive. The cat logo and the star-filled background are a nod to her story.
I want to honour her memory. Every time someone asks why a cat is the face of this business, I get to tell them about a small stray from Paris who did something no cat had done before. That is worth keeping around.
Built to scale
Helping small to mid-sized service businesses scale.
CatLaunch helps improve how your business appears in local search, how people contact you, and how those inquiries are handled afterward.
What CatLaunch looks at
The work can include local and website SEO, Google Business Profile improvements, lead forms, review request systems, online booking, and automated follow-up. The right mix depends on where customers are getting stuck today. See what each service includes.
Get found. Capture the lead. Follow up.
How I approach the work
SEO and marketing tools can get complicated quickly. You should not have to learn a new vocabulary just to understand what is being done for your business.
I start with where your business is today, look for the clearest gaps, and explain the recommended work in plain language.
No unnecessary jargon. No trying to sell you something you don't need.
Your Business. Your Goals. A Clear Plan.
Every business is starting from a different place. Before recommending services, I take the time to understand where your business is today, where you want it to go, and what could be getting in the way.
From there, I build a plan around your goals.
1Where Are You Now?
I start by looking at your current online presence and how customers find and contact your business.
Depending on your business, that may include your website, Google Business Profile, local search visibility, reviews, lead follow-up, booking process, and other parts of your customer journey.
The goal is to understand what's already working and identify areas that could be improved.
2Where Do You Want to Go?
More calls aren't useful if what you really need is more booked jobs.
I ask what you're actually trying to accomplish, whether that's generating more qualified leads, improving your visibility in local search, getting more appointments, strengthening your online reputation, or creating a better way to follow up with potential customers.
3Build the Roadmap
Once I understand the starting point and the goal, I map out the steps between them.
That might involve local SEO, website improvements, Google Business Profile optimization, review systems, online booking, lead follow-up, or a combination of services.
I focus on the areas that make sense for your business rather than adding services simply because they're available.
4Measure and Adjust
Your business isn't static, and your strategy shouldn't be either.
I track what's happening, look at what's working, and adjust the plan as your needs change.
You should always understand what I’m working on, why I’m doing it, and what the work is aiming to achieve.
Who CatLaunch works with
CatLaunch serves small to mid-sized service businesses across Canada, including companies that depend on customers in a defined city, region, or service area.
Whether you're a contractor, home service business, professional service, retailer, or another service-based business, the goal is the same:
Help more of the right people find you and give you a better chance of turning them into customers.
A connected view of marketing
Search visibility, a useful website, reviews, booking, and timely follow-up all affect whether someone chooses to contact you and what happens next.
CatLaunch connects those pieces instead of treating every problem as “more traffic.”
If you want to see how that applies in practice, visit the problems CatLaunch helps solve.
Want a second opinion?
Tell me where your business is today. I’ll look for a sensible place to begin, without promising a result that nobody can guarantee.
Get Your Free Quote